CURRENTLY WORKING IN :

NOW IN :

CURRENTLY WORKING IN :

Reframing cognitive assessments. Advancing brain health.

By connecting with older adults and physicians, we identified the behavioral and operational levers needed to accelerate adoption and embed brain health in primary care.
By connecting with older adults and physicians, we identified the behavioral and operational levers needed to accelerate adoption and embed brain health in primary care.
Close-up of a warm embrace between two older adults, hands clasped, shows the human side of brain health.
Close-up of a warm embrace between two older adults, hands clasped, shows the human side of brain health.
Close-up of a warm embrace between two older adults, hands clasped, shows the human side of brain health.

INITIATIVE

Reframing cognitive assessments. Advancing brain health.

Offerings

Reframing cognitive assessments. Advancing brain health.

Methods

Reframing cognitive assessments. Advancing brain health.

OUTCOMES

Reframing cognitive assessments. Advancing brain health.

Cogstate developed a digital cognitive assessment that revolutionized the early detection of mild cognitive impairment in clinical research. By 2021, the time had come to go beyond clinical trials.

New treatments to slow the progression of Alzheimer's disease were emerging, but their efficacy depends on early detection. Yet 90% of people with mild cognitive impairment (an early indication of Alzheimer’s disease) go undiagnosed. [Source]

To close this gap, Cogstate partnered with Public Works to reimagine Cognigram—a HIPAA-compliant, FDA Class II-exempt digital cognitive assessment proven effective in more than 2,000 clinical trials.

Our goal was to transform the customer experience (CX) for Cognigram’s adoption in doctors’ offices and homes across the U.S.

Page from CX Transformation Toolkit featuring qualitative insights and design guidelines
Page from CX Transformation Toolkit featuring qualitative insights and design guidelines
Page from CX Transformation Toolkit featuring qualitative insights and design guidelines
Photo of older man looking pensive represents anxiety felt at the thought of a cognitive assessment
Photo of older man looking pensive represents anxiety felt at the thought of a cognitive assessment
Photo of older man looking pensive represents anxiety felt at the thought of a cognitive assessment
Physician sitting in front of laptop. The website that introduces a digital cognitive assessment as a critical opportunity for talking about memory.
Physician sitting in front of laptop. The website that introduces a digital cognitive assessment as a critical opportunity for talking about memory.
Physician sitting in front of laptop. The website that introduces a digital cognitive assessment as a critical opportunity for talking about memory.

Public Works changed how
we thought and what we were
solving for. We always focused on
scientific validity. We learned this
falls by the wayside if we get the
experience and communication
of the results wrong.

Public Works
changed how we
thought and what
we were solving for.
We always focused
on the science. We
learned this falls by
the wayside if we get
the experience and
communication of
the results wrong.

Brad O'Connor, CEO Cogstate

Discover innovative ways to
increase your impact. And have
some fun along the way.
Partner with us.

Discover
innovative ways
to increase your impact. And have some fun along
the way. Partner
with us
.

Discover innovative ways to
increase your impact. And have some fun along the way.
Partner with us.